Behavior Change (low to moderate)
Omnichannel Media That Drove Statewide Awareness and Applications
From Jan 1, 2024 to Mar 31, 2025, the campaign used a highly targeted, omnichannel approach (Search, Display, YouTube/Video, CTV/OTT, Streaming Audio, Social, Email, and Digital Out-of-Home) to reach eligible state tenants and landlords, drive sustained engagement on the campaign landing page, and increase online application button clicks.
Key Results
31.26M
Impressions
31.26M impressions and 231K clicks (omnichannel media delivery)
60.38%
Engagement Rate
1.09M sessions with a 60.38% average engagement rate on the LRAP landing page
15K
Conversions
15K conversion events (online application button clicks) from 8.5K total users
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