Carver Bank
Driving Growth, Profitability & Deposit Acquisitions
Through a structured, test-and-learn strategy, Media Thesis helped Carver Bank optimize audiences, messaging, and offers to achieve profitable new account growth.
New Customers
New Accounts
Avg Balance
The Challenge
Carver Bank sought to strengthen profitability and accelerate deposit growth while strengthening its position among diverse communities and pursuing financial empowerment goals.
Our Approach
Peer group and demographic analysis, custom audience curation, testing media mixes, messaging, and offers, and brand enhancement initiatives. Launched data-driven customer acquisition campaigns featuring competitive 'Impact Rates' offers.
The Results
The campaign delivered immediate results while providing scalable tools for future expansion. Exceeded all media KPIs and click-through rate benchmarks.
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