New Jersey Department of Health
The Largest Public Health Campaign in NJ History
The 'Let's Get Vaccinated NJ' campaign reshaped vaccine attitudes across a diverse state and helped NJ exceed national vaccination benchmarks, achieving its 70% goal 12 days early.
Vaccinations
Population Reached
Ahead of Goal
The Challenge
Drive COVID-19 vaccine adoption, reduce hesitation, and ensure New Jersey met its goal of 70% vaccination of the eligible population as quickly as possible.
Our Approach
Integrated media mix, behavioral shift messaging, mass video development, and community trust voices including NJ leaders, clergy, and local influencers across billboards, transit, podcasts, and digital.
The Results
NJ achieved its vaccination goal 12 days early with 4.7 million vaccinations administered, recognized as having the best vaccination results for any large, diverse state in the U.S.
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