Mississippi State University × AWS
Helping MSU Launch an AI-Powered Engagement Initiative with AWS
Our data-driven omnichannel awareness campaign built the foundation of media data. Now AI and machine learning are taking MSU's student recruitment and engagement to an entirely new level.
In SEC for AI
First in the SEC to implement AWS-powered AI for student engagement and admissions data, powering 1P targeting across media
Impressions
44.6M impressions in 4 months across a full-funnel sequential messaging with Search, Social, CTV, YouTube, Programmatic & Display
Video Completion
Analyzed data to determine top performing creative, leading to a strong 74.15% completion rate and nearly 3 out of 4 viewers watching MSU's content in full
Ready for results like these?
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