Peapack-Gladstone Bank
Driving Awareness & Deposit Acquisitions
By combining brand revitalization with data-driven strategies, Media Thesis helped Peapack-Gladstone Bank achieve sustained growth in both deposits and assets.
Conversion Rate
2X improvement in conversion rates
Conversion Lift
3.5X lift in conversions through targeted campaigns
New CDs
266 new 19-month CDs acquired from 223 customers
The Challenge
Refresh the brand and develop multi-channel campaigns that drive asset and deposit account growth, while positioning PGB as a trusted leader in private banking in a changing financial marketplace.
Our Approach
Brand strategy and development, data-driven media solutions, website strategy and optimization, and content creation with campaign development. Campaigns like 'Others Dream. Our Clients Achieve.' used emotional, aspirational storytelling.
The Results
Achieved 2X improved conversion rates, 3.5X lift in conversions through targeted campaigns, 266 new 19-month CDs from 223 customers, and double-digit asset growth.
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