Peapack Private Bank & Trust — Small Business Lending
Driving Loan Applications With Full-Funnel Omnichannel Media
From Jan 1 to Nov 15, 2025, Peapack's Small Business Loan campaign used a full-funnel, omnichannel mix (Search, YouTube, Display, CTV/OLV, Streaming Audio, and Social) to increase awareness and drive high-intent actions like 'Apply Now' and appointment requests, delivering strong reach, engagement, and measurable conversion volume.
Impressions
5.76M impressions, 41.51K clicks, 1.13M completions, 2,755 total conversions
Social CTR
Social (Facebook): 1,572,364 impressions, 12,886 clicks, 0.82% CTR (above 0.78% benchmark)
YouTube CTR
YouTube: 1,487,289 impressions, 22,836 clicks, 1.54% CTR (vs 0.65% benchmark) and 1,580 conversions
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